Treat every problem as an opportunity, we are told. At first sight it is an attractive idea, but further investigation reveals that it is a little too glib. Problems and opportunities are similar but different things; in a sense they are the opposite of one another.
Edward de Bono, I think it was, who captured the difference as follows. Presumably, in general, we do things because we can see the benefit of doing them. A problem exists when we can see the benefit of doing something, but we do not yet know how to do it. An opportunity exists in the opposite situation: when there are things that we know how to do, but we have not yet seen the benefit of doing them. Continue reading “Sell the opportunity”