Purpose

Effective innovation

My purpose is to enable you to contribute to effective innovation in your organization.

Whatever your role, whether or not you are directly involved in innovative initiatives, developments, and projects, you have a contribution to make.

The effectiveness of your contribution depends on a shared understanding of innovation and its role in your organization’s strategy.

Innovation for You provides this understanding as the basis for identifying the contributions that you can make in your role. This enables, supports, and encourages the development of “a culture of innovation” throughout your organization.

For more on how to achieve this purpose, see Approach.
And for more on how you can learn about innovation and strategy using that approach, see Products.