The approach taken by Innovation for You is strategic. You develop an understanding of the nature of innovation, its place in the overall approach taken by an organization to achieving its purpose, and the opportunities for you in your role in your organization to contribute to effective innovation.
“Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat” –
Tactics are not enough
Many organizations, probably including yours, engage in a variety of innovation activities: challenges and competitions, ideation sessions and hackathons, evaluation and selection processes, leading to development projects. These all play important parts.
But without a strategic basis for innovation, their contribution to the effectiveness of the organization is likely to be haphazard and uncoordinated. To continue the musical analogy: the parts that they play are likely to be out of tune and out of time. They risk being mainly noise when they could be adding to the whole performance.
Substantial knowledge exists about the fundamentals of innovation and the sources of opportunity to innovate. However, very little of this knowledge is applied in most organizations seeking to enhance their innovation capabilities.
My approach harnesses this knowledge to provide a basis (a doctrine, if you like) for formulating and interpreting the innovation aspects of your organization’s strategy.
For more on how you can learn about innovation and strategy using this approach, see Products.