John W Lewis

Month: January 2012

  • We like differently

    It is a very simple idea: we like differently. And a wide range of consequences flow from it. You and I like different things. Also you and I like or dislike the same things for different reasons and to a different extent. A significant hurdle to understanding this is the difficulty we frequently have in…

  • Sleep models applied to jet lag

    Are you having problems with “jet lag” as a result of your galivanting around the world? Are you falling asleep or waking up, or both, at odd times after zipping westward or, often worse, eastward across time zones? Many people do and having a model for the workings of sleep can provide a basis for…