John W Lewis

Month: September 2010

  • An application of storytelling

    Practical storytelling What is storytelling used for? Storytelling is always important and is particularly topical this week when there is a great conference on the subject. Examples of practical uses of storytelling abound in the fields of training and elsewhere. One of the most practical uses is in aviation, a field in which storytelling is rife.…

  • The value of a story

    How often have you heard … “Have you heard that … ?” “Don’t forget the old saying: …” “Did you hear the one about … ?” The need to pass on “the one about …” is based on the urge to share a good story. This happens with jokes, mythical tales and real life stories.…